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Our goal is simple - to give players, coaches, officials and media professionals industry leading knowledge and training, to help build a successful career in broadcasting.

The SBA will provide you with...

 

Nearly 40 years of broadcasting experience, from in front and behind the camera

Knowledge of exactly what producers and executives look for, and how you can stand out from the crowd

A comprehensive online modular course to help you develop as a pundit, co-commentator, reporter and presenter

Bespoke training and mentoring, with one-to-one and two-to-one sessions available with a coach of your choice

Honest and targeted feedback, that will help lead to improved on air performance

What to expect, the equipment you’ll use, what to wear, and importantly what not to do

 

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Our easy to use Broadcast Blueprint course covers...

 

Module 1 - Punditry

What's key to being a good guest, preparation tips, how to give and break down analysis, making use of statistics, striking the balance between informing and entertaining, and more

Module 2 - Co-Commentary 

Understanding the role during the game, differences between radio and TV, how matches are covered including the important skill of using replays to make you stand out, explaining the equipment you’ll use, and more

Module 3 - Reporting

We break down the different variations of the job, how to ask questions designed to get the best answers, how else you can enhance a show, the biggest challenges you'll face, how to stand out, and more

Module 4 - Presenting

What the best do (and don't do) on and off screen, understanding running orders properly, time management, getting the most out of those around you, and more

Extra content:-

Understanding camera plans for matches on TV

Vocabulary and diction

General Do’s & Dont’s 

 

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What we offer... 

The Broadcast Blueprint

Comprehensive online course and 15 minute One-to-One session.

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Complete Coaching Package

A special package of eight coaching and feedback sessions, with both one-to-one and two-to-one coaching included. 

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One-To-One Session (Matt Roberts)

Bespoke one-to-one coaching and feedback session with Matt Roberts, allowing you to discuss specifics relevant to you and your individual performance.

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One-To-One Session (Scott Minto)

Bespoke one-to-one coaching and feedback session with Scott Minto, allowing you to discuss specifics relevant to you and your individual performance.

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Two-To-One Session

Bespoke two-to-one coaching and feedback session with Matt and Scott together, allowing you to discuss specifics relevant to you and your individual performance. 

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Premier Package

A special individual service just for you, tailored to your needs, when you need it. 

 

Get in touch for a quote

What people say about us...

"Scott has done every broadcasting role available to a former player, and his advice to anyone wanting to do the same would be invaluable."

 

JEFF STELLING

"Matt's a brilliant producer and one of his greatest skills is getting the best out of people - especially with any newer guests or if we had anyone who needed any extra help."

 

KELLY CATES

"It was great working with Matt when I was at Sky, he's a producer who knew how to get the best out of me. I knew he would be honest with his feedback which I really valued, and I could always trust his advice" 

 

MICAH RICHARDS

 

"I came to know Scott as an elite footballer and even more so as we became broadcasting colleagues. He has shown talent and judgement in both phases of his career, a responsible person whom you can totally rely on. 

I worked closely with Matt who is an outstanding producer. Very sharp editorially, his programme output has been exceptional. He is also a strong leader and I always enjoyed being part of his team"

 

MARTIN TYLER

"Matt is an experienced producer who stays calm whatever the situation. He structures things in such a way that it allows pundits to flourish. His honest and realistic feedback then allows the whole team to develop and learn"

 

MARK CHAPMAN

 

"Matt was the perfect producer to work with when I first started at Sky Sports. He gave me confidence and encouraged me to be my authentic self, giving me advice when I needed it. This made the whole experience enjoyable, but crucial for me was I was able to use that to focus on performing at my best."

DANIEL STURRIDGE

 

"Scott is one of the most informed, respected and intelligent pundits and broadcasters around. Clear headed, polished and sharp, who respects the art of broadcasting."

 

SAM MATTERFACE

"Scott was a huge help during my time transitioning from the pitch to the studio. His knowledge, guidance and advice was absolutely invaluable when I started out in broadcasting."

 

JOBI McANUFF